Helpful Advice For Your Print Marketing Campaign

Print MarketingAs inbound marketers, we’re really into digital media. We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn, and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers.

That doesn’t mean, however, that we’re vehemently against any print media or pull up banners. On the contrary, we see value in any marketing channel that can deliver ROI. It’s just often harder to prove the ROI with print media because, well, there aren’t exactly tracking tokens in your Sunday newspaper.

That’s why we’re totally on board with marketers merging digital and print media to try to get the best of both worlds when both worlds work for them. Problem is, some marketers are kind of losing sight of the whole point of this “integrating print and digital media” thing. The result is something that ranges from a plain waste of money (bummer for you, mildly annoying for me) to a complete and total intrusion that makes me long for the days when all I had to do was breeze past the slew of boring ads filling up my favorite magazine. Here’s what I’m talking about … consider these cautionary tales if you’re venturing into integration territory.

So the point here isn’t that integrating your print and digital campaigns is wrong … it’s awesome. The problem is that there’s still a lot of confusion about how to establish what works, what doesn’t, and for what purpose. I mean, magazine ads might work for you, and you don’t know it. Or they don’t work, and you think they do. Or social media would work for you, but you’re relying on direct mail to get the word out with no way for the recipient to actually get to your profiles. Or you just annoy the living daylights out of people with loud, obnoxious, or intrusive digital media in what we all hoped would be a normal piece of print collateral.

Hopefully, you have learned something new from the tips in this article that you can apply to your print marketing efforts. Remember that it is important to stay current with changes in marketing information. Print marketing should be used to supplement the profits you’re already generating from the services and products you’re selling on your website. Having two income streams will help you to keep your company thriving for many years to come!

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